Plans and features
Every plan, every feature, and where each one stands.
Petcare is free while it is in early access, and no payments are connected. The prices below are what we plan to charge once payments go live. Nobody is charged without choosing a plan, and any change appears on this page first. Each feature is marked Live (you can use it today), Building (in progress) or Planned.
For dog owners
Free
USD 0 always
One healthy adult dog, one everyday recipe at a time.
- LiveFour step builder: age, weight, body shape, activity, health questions, ingredients to leave out, a joints or skin and coat focus, budget
- LiveA recipe in grams from up to 8 everyday foods, energy within 3 percent, 40 nutrient targets checked
- LiveThe Calculated Analysis label: every nutrient against the NRC 2006 and FEDIAF 2025 targets
- LiveA plain words supplement plan: calcium dose, what the multivitamin must supply, fish oil
- LivePrint layout and a private share link for your vet
- LiveAn account that keeps every dog, with the recipes made before signing up
- LiveDog profiles with preferences: weight unit, meals a day, cooking ahead, ingredients to leave out, budget
- LiveCheck ins on how the recipe is going: weight, body shape, appetite, energy, stools, skin and coat, with the published feeding adjustments and a clear "call your vet" when a sign needs one
- LiveThe vet route for dogs Petcare cannot plan for, with a printable vet packet made in your browser
- LiveDelete any recipe, any dog or the whole account yourself
Recipe Pack
USD 19 once, no renewal
One dog, a few recipes to rotate, for 90 days of changes.
- LiveEverything in Free
- PlannedUp to three rotating recipes for the same dog, each balanced on its own
- PlannedA shopping list by week, summed across recipes
- PlannedValidated swaps: change a food and see the recipe rebalanced
- PlannedFree recalculation after a weight change for 90 days
- PlannedA PDF recipe card to print or send
Plus
USD 49 a year, or USD 9 a month
Up to three dogs, unlimited recipes, and the follow up tools.
- LiveEverything in Free, for up to three dogs
- PlannedUnlimited recipes and rotation
- BuildingWeight check ins that offer a rebuilt recipe when weight moves (check ins and the feeding adjustment are live; the one click rebuild is being built)
- LiveBatch cooking: cook ahead for 3 or 7 days and see the batch weight of every food
- PlannedValidated swaps and a shopping list
- PlannedReminders by email for weigh ins and check ins
- PlannedSupplement products matched to the plan, sold in your country, with paid links disclosed
- BuildingA report for your vet: the recipe, the nutrient label and your check in history on one page (the vet packet exists today for dogs Petcare cannot plan for)
Vet reviewed plan
Set by the vet target about USD 129
For dogs with a condition, through a licensed vet. Later.
- PlannedYour own vet, or a partner vet on a Practitioner seat, reviews and approves a plan for your dog
- PlannedThe vet sets and bills the fee. Petcare earns only its software seat fee, never a share of the vet's fee
- PlannedNeeds a US veterinary regulatory lawyer's review before launch
For vets, nutritionists and brands
Priced per new formulation, not per API call. The first design partners get Growth features at the Starter price on a 90 day paid pilot.
Vet
Free for verified licensed vets
- PlannedFormulate for your own patients, 100 formulations a month
- PlannedApprove owner requests and plan condition diets in vet mode
- PlannedLicence check at signup
Practitioner
USD 49 a month, or USD 490 a year
- PlannedOne seat, 50 active dogs
- PlannedBranded PDF reports and client links
- PlannedSell your own reviews; Petcare takes only the seat fee
Widget Starter
USD 99 a month, or USD 990 a year
- BuildingAPI keys and usage metering per formulation
- BuildingAn embeddable recipe widget for your site, 1,000 formulations a month, "Powered by Petcare" badge
- PlannedUSD 0.10 per extra formulation
Widget Growth
USD 299 a month, or USD 2,990 a year
- Planned5,000 formulations a month, three domains, branding removed
- PlannedA catalogue of up to 20 of your recipes or products inside the widget
- PlannedWebhooks; USD 0.08 per extra formulation
White label and API
From USD 999 a month billed yearly, setup from USD 1,500
- LiveThe formulation API itself, documented at /api/docs (open to partners once keys ship)
- PlannedFull white label on your own domain, 25,000 formulations a month
- Planned99.5 percent uptime target and a data processing agreement; USD 0.05 per extra formulation
Enterprise
Quote above 100,000 formulations
- PlannedCustom limits, contracts and integration work
What every plan shares
- Healthy adult dogs only. Puppies, pregnant or nursing dogs, dogs with a condition or food allergy a vet has diagnosed, dogs on medication, and dogs that need to lose weight are sent to a vet, on every plan.
- Every number is calculated, not written by a chatbot: daily energy from the resting energy formula used in AAHA and WSAVA guidance, nutrient targets that are the higher of NRC 2006 and FEDIAF 2025, food data from USDA FoodData Central, and the full method published at /api/v1/methodology.
- No tracking or advertising cookies, no selling of your details, and you can delete everything yourself. See the privacy notice.
- When payments go live: 14 day refunds on a first payment and on yearly renewals, under the refund policy and the terms.
Build a recipe, free Hear when plans go live